Passionate about making your drive sound better.

See the difference »

Whether it’s a trip to work or a cross-country odyssey, nothing enhances the drive more than great sound. That’s why we’re introducing four new automotive sound system families with shared Bose DNA, each with its own characteristics and identity.

More than 30 years of experience designing car sound systems—combined with innovations developed for home and professional audio—have come together to create the ideal listening experience in any type of vehicle from compact to high-end luxury.

Continually advancing automotive sound

1982

Bose introduces the industry’s first custom-engineered, factory-installed sound systems in the 1983 Cadillac Seville, Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado.

1988

The 1989 Nissan Maxima becomes the first Nissan vehicle with a Bose sound system in the US.

1989

The 1990 Audi 200 Series and 100 Series are the first European vehicles to offer a Bose sound system.

1993

A Bose sound system is included in the 1994 Mazda RX-7, the first vehicle to use Bose Acoustic Waveguide technology. Based on Bose home entertainment products, the system enables rich, powerful bass sound in a vehicle cabin with limited space.

1998

Bose AudioPilot noise compensation technology is introduced in the 1998 Cadillac Seville STS to enable listeners to hear all the music despite any road or wind noise entering the cabin.

2003

Bose Centerpoint signal processing debuts in the 2004 Porsche Cayenne. Centerpoint technology creates an immersive, surround sound experience from stereo sources such as CDs.

2004

The Cadillac XLR is the first GM vehicle to use TrueSpace signal processing for a more spacious, multichannel sound from headrest-mounted speakers.

2009

The Bose Energy Efficient Series sound system debuts in the Chevrolet Volt, delivering high-quality acoustic performance while using about 50 percent less energy than conventional sound systems.

2010

The Cadillac Escalade is the first vehicle with Bose Active Sound Management technology for targeting and reducing engine and powertrain noise.

2015

Bose reveals its first Advanced Technology Series system, the Bose Panaray Sound System, in the Cadillac CT6, setting a new standard for sound systems in luxury vehicles.

2016

Bose launches its first Small Vehicle series system, the Bose Personal sound system, in the Nissan Micra, delivering a 360-degree listening experience to a compact car. 

Bose also introduces Performance Series sound system designed to deliver an intense, exhilarating audio experience. Debuting in the 2017 INFINITI Q60 sports coupe, Bose Performance Series is reserved for select premier sports and luxury cars.

ADVANCED TECHNOLOGY SERIES

A total experience as exceptional as the vehicle itself

EXPLORE

PERFORMANCE SERIES

Exhilaration wrapped in elegance

EXPLORE

SMALL VEHICLE SERIES

Unbound sound that exceeds your expectations

EXPLORE