News & Insights


Bud's Jam Celebrates 25th Anniversary
"Bud’s Jam” is an annual event that celebrates the musical talents shared by so many Bose employees. Bands made up of employees from all across the company come together to jam and perform for an enthusiastic crowd.
At CES, Bose demos noise-free phone calls in the car

CNET writer Wayne Cunningham reviews Bose ClearVoice at CES 2018.

CES 2018 Tech Roundup: Twelve CES Tech Treasures

Motor Trend highlights some of the top automotive "Tech Treasures" found at CES 2018, including a few new Bose technologies in development.

High Praise for Big Sound in a Small Car

The Bose Personal Sound System in the Nissan Micra was voted # 1 in the Entertainment Sound category by the readers of Auto Bild, a leading German automotive magazine.

Bose is Business Insider's 2017 Car Audio System of the Year

In 2017, Bose—also a 2016 finalist—is the winner of Audio System of the Year.

The Bose Patent Wall
At Bose, innovation fills our halls (literally).
2018 Nissan Kicks compact utility vehicle makes North American debut at the Los Angeles Auto Show

The brand-new 2018 Nissan Motor Corporation Kicks was just revealed at the Los Angeles Auto Show. It's available with the innovative Bose Personal Plus sound system, designed specifically to deliver unexpected, big sound in small cars.

John Pelliccio, Bose Senior Product Line Manager, recently spoke at a Simon-Kucher & Partners conference on Monetizing Innovation in Detroit, MI.

Specifically, Mr. Pelliccio discussed introducing new features and unconventional solutions to solving problems. He addressed specific Bose technologies such as Active Sound Management that can add value by helping car makers improve sound characteristics, vehicle dynamics and fuel efficiency. He also spoke about non-entertainment features including Bose Aware signal steering which can add a new dimension to driver awareness with precise placement of vehicle sound signals and warnings.

Bose Automotive, Consumer Electronics, and Professional Groups merge in Shanghai

Bose Corporation recently combined our Automotive, Consumer Electronics and Professional groups into a new, expanded Shanghai office to enhance operations, collaboration and efficiency.

Bose Tokyo is now open!

To accommodate our growing business in Japan, Bose Corporation recently combined our Automotive and Consumer Electronics groups into a new, expanded Tokyo office facility.

Introducing the Bose Personal Edition Nissan Micra

We’re excited to have collaborated with Nissan Motor Corporation on the Bose Personal® Edition of the Nissan Micra, now available in Europe. This limited-edition model features a suite of personalization features, exclusive colors and the innovative Bose Personal sound system.

Bose and Nissan at the Tokyo Motor Show

Bose Automotive is supporting Nissan Motor Corporation in the Nissan IMx concept experience at the Tokyo Motor Show. The demonstration includes Bose premium audio and a total sound management solution for Nissan's future intelligent mobility vision.

Bose Wins the Mexican Supplier Quality Excellence Award

General Motors of Mexico recently recognized Bose with the Mexican Supplier Quality Excellence Award. The award honors suppliers for outstanding performance in quality. This is the fifth consecutive year Bose has been recognized.

Consumer demand for branded car audio is expected to increase, according to a recent IHS Markit study

Bose is the most "influential" audio brand among all countries surveyed, excluding China, with Sony coming in at number two.